Karen Yap Chew Ling

In the rapidly evolving landscape of digital engagement, one strategy stands out as both cutting-edge and wildly effective: branded blockchain games. At the forefront of this intersection between entertainment, technology, and marketing is Karen Yap Chew Ling — a visionary in the play-to-earn (P2E) space and the driving force behind business development at SkillGaming.com , a platform pioneering hyper-casual gaming experiences integrated with Web3 functionality. With her knack for innovation and a proven track record in forging partnerships across diverse industries, Karen is reshaping how brands connect with audiences. Her unique blend of strategy, creativity, and technological insight positions her as a leader in building branded games that don’t just entertain — they engage, reward, and build community. Why Branded Games Are Evolving — Fast Traditional branded games were often one-off marketing tools: fun, simple, and quickly forgotten. But in today’s world of decentralized te...

  In the ever-evolving world of Web3, gamification is becoming the secret sauce for blockchain projects looking to boost user interaction, increase retention, and create long-term engagement. At the heart of this transformation is Karen Yap Chew Ling , a dynamic leader spearheading business development at SkillGaming.com — a play-to-earn platform that merges hyper-casual gaming with token integration. From indie developers to large-scale blockchain ecosystems, Karen is playing a pivotal role in helping partners turn ordinary user journeys into addictive, rewarding game experiences. Why Gamification Matters in Blockchain Gamification has moved beyond leaderboards and badges. In the Web3 world, it means combining: Interactive gameplay Real-world utility of tokens Decentralized ownership Play-to-earn (P2E) economies This blend makes blockchain projects not just functional, but fun and engaging . But creating meaningful gamification requires the right strate...