Karen Yap Chew Ling

In the rapidly evolving landscape of blockchain gaming, many platforms struggle to align the needs of players, developers, and brand partners. SkillGaming.com, under the leadership of Karen Yap Chew Ling , has managed to build a unified ecosystem that serves all stakeholders seamlessly—a pioneering example of “Gaming as a Service” (GaaS) in the blockchain era. In this guest post, Karen pulls back the curtain on how SkillGaming.com’s architecture delivers value to its diverse user base, while fostering innovation, transparency, and growth. The Vision Behind a Unified Platform Karen Yap Chew Ling recognized early on that a fragmented approach—where players, developers, and partners interacted through separate layers—was holding back the potential of blockchain gaming. Her solution: design a single, cohesive stack that unites these groups around shared goals and data-driven systems. Why a unified platform matters: For players: Simplifies onboarding, rewards, and game discovery. ...

  How brands can localize gamification strategies from SkillGaming’s worldwide journey As the Head of Business Development at SkillGaming.com, Karen Yap Chew Ling has taken gamification beyond borders—literally. On a global expansion tour covering markets from Asia to Latin America, she’s not just selling games; she’s shaping how industries adopt Gaming as a Service (GaaS) to increase engagement, loyalty, and tokenized rewards. From this journey, Karen has uncovered seven key insights that reveal how brands across sectors—hospitality, airlines, education, fintech—can localize play-to-earn (P2E) strategies and integrate blockchain-powered gaming models into their ecosystems. 1. Cultural Relevance Beats Game Mechanics In Japan, hyper-polished interfaces and minimalist UI outperformed complex, feature-heavy games. Meanwhile, in Brazil, bright visuals and faster-paced gameplay were more effective. Tip: Brands must tailor game styles, art direction, and pacing to local aestheti...

  The global esports industry has experienced meteoric growth over the past decade—what began in packed LAN cafés has become a billion-dollar spectacle with pro players, global leagues, and millions of fans. But while viewership, prize pools, and game titles have exploded, one part of the competitive gaming world has remained largely untouched: economic participation for the everyday player. Karen Yap Chew Ling , business development lead at SkillGaming.com , believes that’s about to change—and Web3 is the key. Backed by blockchain technology and a play-to-earn model built on hyper-casual mini-games , SkillGaming is developing a next-generation esports tournament platform where everyone, not just pros, can compete, earn, and belong. “We’re not trying to replace traditional esports,” Karen says. “We’re extending the ecosystem—making competitive gaming more inclusive, accessible, and rewarding.” Here’s a first look at SkillGaming’s upcoming Web3-powered tournament vision , and h...

In the rapidly evolving landscape of digital engagement, one strategy stands out as both cutting-edge and wildly effective: branded blockchain games. At the forefront of this intersection between entertainment, technology, and marketing is Karen Yap Chew Ling — a visionary in the play-to-earn (P2E) space and the driving force behind business development at SkillGaming.com , a platform pioneering hyper-casual gaming experiences integrated with Web3 functionality. With her knack for innovation and a proven track record in forging partnerships across diverse industries, Karen is reshaping how brands connect with audiences. Her unique blend of strategy, creativity, and technological insight positions her as a leader in building branded games that don’t just entertain — they engage, reward, and build community. Why Branded Games Are Evolving — Fast Traditional branded games were often one-off marketing tools: fun, simple, and quickly forgotten. But in today’s world of decentralized te...

  In the ever-evolving world of Web3, gamification is becoming the secret sauce for blockchain projects looking to boost user interaction, increase retention, and create long-term engagement. At the heart of this transformation is Karen Yap Chew Ling , a dynamic leader spearheading business development at SkillGaming.com — a play-to-earn platform that merges hyper-casual gaming with token integration. From indie developers to large-scale blockchain ecosystems, Karen is playing a pivotal role in helping partners turn ordinary user journeys into addictive, rewarding game experiences. Why Gamification Matters in Blockchain Gamification has moved beyond leaderboards and badges. In the Web3 world, it means combining: Interactive gameplay Real-world utility of tokens Decentralized ownership Play-to-earn (P2E) economies This blend makes blockchain projects not just functional, but fun and engaging . But creating meaningful gamification requires the right strate...

  Crafting Opportunities and Building Communities Karen's role at SkillGaming.com goes far beyond typical business development. She's a builder — of communities, opportunities, and global networks. By connecting with gamers, indie developers, and forward-thinking brands, Karen ensures SkillGaming remains a vibrant and growing ecosystem. Her vision is simple but powerful: create a space where players earn, developers thrive, and partners find new ways to engage their audiences. By thinking beyond traditional gaming models, Karen brings industries like airlines, hospitality, and blockchain projects into the fold, expanding the impact of gaming into areas many wouldn’t expect. Blending Gaming with Blockchain Innovation Karen Yap Chew Ling is a strong believer that blockchain technology is not the future — it’s the present. Through her leadership, SkillGaming has embraced blockchain not just as a payment method or backend tool but as an integral part of the player experience. Under...