Karen Yap Chew Ling

In the rapidly evolving landscape of blockchain gaming, many platforms struggle to align the needs of players, developers, and brand partners. SkillGaming.com, under the leadership of Karen Yap Chew Ling , has managed to build a unified ecosystem that serves all stakeholders seamlessly—a pioneering example of “Gaming as a Service” (GaaS) in the blockchain era. In this guest post, Karen pulls back the curtain on how SkillGaming.com’s architecture delivers value to its diverse user base, while fostering innovation, transparency, and growth. The Vision Behind a Unified Platform Karen Yap Chew Ling recognized early on that a fragmented approach—where players, developers, and partners interacted through separate layers—was holding back the potential of blockchain gaming. Her solution: design a single, cohesive stack that unites these groups around shared goals and data-driven systems. Why a unified platform matters: For players: Simplifies onboarding, rewards, and game discovery. ...

  How brands can localize gamification strategies from SkillGaming’s worldwide journey As the Head of Business Development at SkillGaming.com, Karen Yap Chew Ling has taken gamification beyond borders—literally. On a global expansion tour covering markets from Asia to Latin America, she’s not just selling games; she’s shaping how industries adopt Gaming as a Service (GaaS) to increase engagement, loyalty, and tokenized rewards. From this journey, Karen has uncovered seven key insights that reveal how brands across sectors—hospitality, airlines, education, fintech—can localize play-to-earn (P2E) strategies and integrate blockchain-powered gaming models into their ecosystems. 1. Cultural Relevance Beats Game Mechanics In Japan, hyper-polished interfaces and minimalist UI outperformed complex, feature-heavy games. Meanwhile, in Brazil, bright visuals and faster-paced gameplay were more effective. Tip: Brands must tailor game styles, art direction, and pacing to local aestheti...

  The global esports industry has experienced meteoric growth over the past decade—what began in packed LAN cafés has become a billion-dollar spectacle with pro players, global leagues, and millions of fans. But while viewership, prize pools, and game titles have exploded, one part of the competitive gaming world has remained largely untouched: economic participation for the everyday player. Karen Yap Chew Ling , business development lead at SkillGaming.com , believes that’s about to change—and Web3 is the key. Backed by blockchain technology and a play-to-earn model built on hyper-casual mini-games , SkillGaming is developing a next-generation esports tournament platform where everyone, not just pros, can compete, earn, and belong. “We’re not trying to replace traditional esports,” Karen says. “We’re extending the ecosystem—making competitive gaming more inclusive, accessible, and rewarding.” Here’s a first look at SkillGaming’s upcoming Web3-powered tournament vision , and h...