Karen Yap Chew Ling

The blockchain industry has introduced revolutionary concepts like decentralized finance, non-fungible tokens (NFTs), and the play-to-earn (P2E) model in gaming. Yet, despite the innovation, mainstream adoption has often faced barriers such as complexity, high entry costs, and steep learning curves. That’s where hyper-casual play-to-earn games come in—simple, accessible, and rewarding experiences that can serve as the gateway to mass blockchain adoption . The Appeal of Hyper-Casual Games Hyper-casual games are short, addictive, and incredibly easy to play. Titles like puzzle games, endless runners, or quick reflex challenges can be understood in seconds, making them perfect for casual players. These games dominate app store charts because they attract a broad audience, from seasoned gamers to people who rarely play games. Now imagine combining this simplicity with blockchain rewards and tokenized incentives . Suddenly, a player who never considered crypto wallets or tokens is moti...

Karen Yap Chew Ling is a visionary leader in the rapidly changing gaming and blockchain industries. She has played a key role in establishing a smooth transition between casual gamers and the realm of digital asset ownership as the head of business development at SkillGaming.com. Karen has used creative tactics to turn extremely informal minigames become effective entry points for bringing general users into blockchain ecosystems. But how does one turn a casual gamer—someone who plays simple games to kill time—into an engaged digital asset owner? Karen’s approach is methodical, yet creative. This article delves into her playbook, highlighting key strategies and actionable insights that are shaping the future of play-to-earn gaming. Understanding the Casual Gamer Mindset Before diving into blockchain integration, Karen emphasizes the importance of understanding the casual gamer’s psychology . Unlike hardcore gamers, casual players: Play in short bursts (3–10 minutes) Prefer s...