Karen Yap Chew Ling: Building Stronger Connections Between Gamers and Brands
In today’s digital world, gaming has become more than just a source of entertainment—it has grown into a powerful channel for community building, brand engagement, and innovation. One person who is helping shape this transformation is Karen Yap Chew Ling , head of business development at SkillGaming.com , a play-to-earn platform focused on hyper-casual minigames. Through her leadership, Karen has been instrumental in creating bridges between gamers and brands, proving that games can be much more than fun—they can also be a meaningful way for companies to connect with audiences. Gaming as a Gateway for Brands Traditionally, businesses have relied on advertising, loyalty programs, and sponsorships to reach customers. But in an age where consumers value experiences over transactions, these traditional methods are no longer enough. This is where gaming steps in as a gateway . With millions of people around the world spending time on games, brands have the opportunity to meet thei...